Tag: Entrepreneurs

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How skills training and a microloan helped Consuelo Rosales thrive through the pandemic

From struggling single mother to successful entrepreneur Consuelo Rosales, who owns a small cleaning services business in Jonesboro, Arkansas, draws strength from adversity. A Mexican immigrant and mother of three boys, Consuelo has faced plenty of it in recent years. Trapped inside an abusive marriage, she decided to start her business with a clear objective…

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Creating space for LGBTQ entrepreneurs during Pride Month and beyond

Products mentioned Pushing for progress In 2014, Robbi Katherine Anthony (who goes by RKA) felt like she had nowhere to turn for help. She had just come out as transgender and was urgently seeking support and resources. But the traditional, in-person support groups were a dead end for RKA — she found the members to…

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Starting a new online business during the pandemic: Two COVID-era tales of renewal in Miami

Feasting on success The pandemic forced more than three-quarters of small businesses across the U.S. to temporarily close up shop in the spring of 2020, and thousands have since shut down for good. But the COVID-19 pandemic also led to a record number of people trying to start their own businesses: 4.5 million filed new…

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How to use consumer psychology to grow your small business

Marketing of the minds I bet you never thought you’d be a part-time psychologist when you started your business.  Over the last 10 years of owning a digital marketing agency, I’ve come to realize that successful marketers marry the art of design with the science of consumer psychology. Funny enough, I almost double-majored in psychology…

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Q&A with macaron artist Anita Lee, owner of Colette Macaron

Mastering macarons For entrepreneur Anita Lee, her journey into baking macarons began as a way to make tasty treats for her children with food allergies. Applying what she learned when making macarons with her kids, Anita launched Colette Macaron and continues to experiment and grow creatively.  Read more about her story below. Q&A with Anita…

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Everything you need to know about Google’s Core Web Vitals for small business

Products mentioned Improve your score Core Web Vitals is now a ranking factor in Google’s algorithm. Small businesses in particular need to be aware of the changes being made with Google’s Core Web Vitals and we’ll give you some helpful tips to pass these important page experience metrics. This post gets technical, so feel free…

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Detroit Cookie Co.’s Lauren Roumayah on growth and innovation

The sweet life In a situation that many entrepreneurs have likely found themselves in, Lauren Roumayah wasn’t feeling fulfilled in her current job. Unmotivated and in a career that didn’t fuel her creativity, Lauren was down and out about where her career was headed. When her husband asked her to think of what job she’d…