Products mentioned High five This article was original published on Nov. 21, 2017, and updated on April 16, 2021. Websites have become even more important to businesses and freelancers following the global lockdown from COVID-19. People are now choosing to frequent a website instead of the brick-and-mortar alternative. More than ever, you need to choose…
Make it about them This article was originally published on Sept. 24, 2018 and updated on April 16, 2021. Learning how to use personalization in your marketing can be the difference between you creating ineffective messages that fly right past your target audience or you building high-performing sales campaigns your ideal prospects couldn’t ignore if they…
Getting the right shade Integral components in the language of web designers and developers, it’s easy to gain a topical understanding of hex codes and RGB colors, and then move on. However, even if you know how color codes work, it’s worth looking closer at the science and history behind them. [embedded content] [embedded content]…
The power of feedback If you want to generate interest in your products and attract more customers, there is something your brand needs to learn how to do: generate reviews. Reviews are essential for driving shoppers to your products and helping customers through the buyer’s journey. But, getting reviews from customers isn’t always easy. How…
That’s how you learn Kevin Abrams operates Digital Renegades, a web design agency based in Orlando, FL. Catch up with him on Facebook, Twitter and LinkedIn. The who: Given a business name is so central to a brand, we tend to put a lot of importance on it. How did you arrive at a name,…
Claim your place If you were planning to register for Expand 2021 but never got around to it, the time is now. This free virtual event for web designers, developers and other digital pros runs April 27 and 28, with a schedule packed with knowledgeable experts — including pros from Google, WooCommerce and more —…
Get your business found This post was originally published on Oct. 11, 2018, and was updated on Sept. 17, 2019 and April 9, 2021. If you have a brick-and-mortar shop, you should have one major priority when it comes to your online presence — showing up in local business searches. It doesn’t matter if someone…
SEO that sizzles What is the first thing you do when you need new SEO ideas? Our guess: Google. Yes, maybe you reach out to a referral network or a trusted colleague, but at some point, we’re willing to bet that there’s some search going on within that discovery process. Around 93% of online experiences…
Products mentioned Plug vulnerabilities A so-so blog security setup for WordPress can be handled with a couple of plugins — it’s good enough to stop a lot of hacking attempts, but it’s not an iron-clad approach. Someone who’s really determined might still find their way in. Better blog security involves taking several steps using things…
Make it or break it This post originally appeared March 15 on the Skyverge blog. The checkout flow on your WooCommerce site (or the sites you build and manage for your clients) is one of the make-or-break parts of the entire online shopping experience. After all, checkout is where the final conversion happens. It’s where…
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