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What are the five most common domain extensions and which one should I use?

Products mentioned High five This article was original published on Nov. 21, 2017, and updated on April 16, 2021. Websites have become even more important to businesses and freelancers following the global lockdown from COVID-19. People are now choosing to frequent a website instead of the brick-and-mortar alternative. More than ever, you need to choose…

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How to use personalization to increase sales

Make it about them This article was originally published on Sept. 24, 2018 and updated on April 16, 2021. Learning how to use personalization in your marketing can be the difference between you creating ineffective messages that fly right past your target audience or you building high-performing sales campaigns your ideal prospects couldn’t ignore if they…

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Generate reviews — 8 ways to get more product reviews

The power of feedback If you want to generate interest in your products and attract more customers, there is something your brand needs to learn how to do: generate reviews. Reviews are essential for driving shoppers to your products and helping customers through the buyer’s journey. But, getting reviews from customers isn’t always easy. How…

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5 WordPress blog security measures

Products mentioned Plug vulnerabilities A so-so blog security setup for WordPress can be handled with a couple of plugins — it’s good enough to stop a lot of hacking attempts, but it’s not an iron-clad approach. Someone who’s really determined might still find their way in. Better blog security involves taking several steps using things…

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8 strategies for improving WooCommerce checkout flow

Make it or break it This post originally appeared March 15 on the Skyverge blog. The checkout flow on your WooCommerce site (or the sites you build and manage for your clients) is one of the make-or-break parts of the entire online shopping experience. After all, checkout is where the final conversion happens. It’s where…