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How to Win Back Lost Customers

by Janet Attard Last Updated Saturday, April 17, 2021 Winning back lost customers and getting them to buy again can give your sales a nice boost. And sometimes it is surprisingly simple to do, even when they haven’t made a purchase in months or years. Here are seven things you can do to regain those…

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How to use personalization to increase sales

Make it about them This article was originally published on Sept. 24, 2018 and updated on April 16, 2021. Learning how to use personalization in your marketing can be the difference between you creating ineffective messages that fly right past your target audience or you building high-performing sales campaigns your ideal prospects couldn’t ignore if they…

How Automation Can Improve The Customer Experience
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How Automation Can Improve The Customer Experience

There’s a strain of thought in the business world that automated features can never replace the “human experience” of interacting with an actual human being. And there’s something to be said for this idea. At the end of the day, many consumers still do value speaking to a professional if they have a complex, expensive,…

SEO Involves Changing Internal Processes: 5 Analytical Topics to Keep in Mind
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SEO Involves Changing Internal Processes: 5 Analytical Topics to Keep in Mind

Oftentimes when people approach SEO for the first time, it’s all about link building. Everything is about outward changes and reaching outward to different industry leaders and trying to build links and relationships. While this is indeed a huge part of any SEO strategy, it’s important that companies realize that their internal processes might need…

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12 Website Tips to Improve Business

by Janet Attard Last Updated Thursday, March 25, 2021 Building a website for business doesn’t guarantee you’ll increase sales. Worse, the website could drive business away if it isn’t designed well. Here are 12 tips to make your website an effective marketing tool. Image source: Stockunlimited Are you unhappy with the results you’re getting from…

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29 Marketing Strategies for Business

by Janet Attard Last Updated Sunday, March 21, 2021 What are the best small business marketing strategies? What type of marketing tactics should you be using in your business now? Here are 29 strategies that work for small businesses. Finding the best marketing strategies has always been challenging for small business owners. The many marketing…