Marketing and Sales

automation, Business, marketing, Marketing and Sales, Productivity Software, sales, Software, workflow no comments

6 Areas Besides Sales and Marketing Where Automation Wins

Automation is the future. Companies that implement it are more profitable, efficient, and stable. This makes automation a no-brainer for any company looking to get ahead, or to bolster its organization after being shaken up by COVID-19. Until now, most companies have only relied on automation for sales and marketing. Automatic sales and marketing campaigns…

Business, business owner, essentials, Finance, leader, Marketing and Sales, Software no comments

5 Business Essentials That Every Business Owner Needs

Savvy business leaders know that the success of their organization depends on business communications and a few key elements that work together to deliver a winning product or service. Here are five essentials that every business needs in order to find success. 1. Strong Human Resources Management Team The core of a successful business plan…

Business, Keep Customers, Marketing and Sales, social media no comments

Staying Resilient in a Pandemic: Strategies for Digital Agencies

In these unprecedented times, economies are slowing down and digital marketing agencies are feeling the impact. Agencies, small and large, are facing challenges such as lost clients, decreased revenue, and reduced marketing budgets as businesses across most industries tighten their belts. Some agencies are faring better than others. In a recent survey among marketing agencies…

Business, General, Marketing and Sales, performance video, video advertising no comments

When Shorter Makes Sense: When to Use the 6-Second Video Format and Why

Remember when the 30-second Super Bowl spot was the king of video advertisements? Then, YouTube hit. The coveted Super Bowl placement still goes for more than $5 million, but pricing may be plateauing. These days, we’re in the middle of a digital video content explosion, and advertisers seem to be rethinking the value of traditional…